bet9¹ÙÍø

Lung attack is an initiative by bet9¹ÙÍø to increase awareness around COPD, improve diagnosis and provide correct treatment. Though treatment and management of ÌýCOPD has been in the respiratory domain for the last 30 years, awareness on the right management for doctors, right education for caregivers and paramedics and right awareness of the disease for patients was a miss. It is with these 3 pronged objective that we set out to change the domain of COPD awareness in India.

The fight Against Lung Attack was driven by a team of 200 people.

Patient Awareness on Lung Attack

We reached 28 lakh people on the concept of COPD and how to manage and fight against lung attack through various patient awareness channels like digital social initiatives, Media and PR activities, In-clinic activations etc.

We engaged around 20 lakh people through various PR activations like Jogger’s Park activity, Student and Geriatric Association’s rally with various top pulmonologist regionally, conducting patient COPD screening camps with COPD-6 (a micro-spirometer for easy and quick screening of COPD patients) at parks, polluted industrial factories, and screening camps for traffic police officers. Over 100 regional and national newspapers carried the message of Fight against Lung attack to millions of mass public.