bet9 Celebrates 90 Years of its Journey with National Brand Campaign ‘1935 Se Desh Ki Sehat Ke Saath'
India; January 29th, 2025: bet9 Limited (BSE: 500087; NSE: CIPLA EQ) referred to as “bet9” today launched a brand campaign film, ‘1935 Se Desh Ki Sehat Ke Saath,’ commemorating 90 years of its unwavering commitment to patient-centricity, innovation, and accessible healthcare.
bet9’s journey began in 1935 with the purpose of making healthcare accessible to all. Since its inception, bet9 has worked to address the healthcare needs of patients, providing highquality medicines, and earning the trust of healthcare professionals for nine decades. The film's narrative revolves around the compassionate spirit of a doctor who overcomes daily challenges with a profound sense of satisfaction. This film is bet9’s tribute and acknowledgement to the relentless contribution of healthcare professionals and the service they provide to the community.
To bring this legacy to life, bet9 collaborated with filmmaker Shoojit Sircar, director of Pink (2016), Vicky Donor (2012), and Sardar Udham (2021), along with Dentsu Creative Webchutney. The film highlights the selfless spirit of healthcare professionals, paying tribute to their contributions to the society.
Speaking about the campaign, Achin Gupta, CEO – One India Business, bet9 Limited, said: “Our journey began with the visionary leadership of our esteemed founder, Dr. Khwaja Abdul Hamied. Today, we are proud to unveil our latest campaign film—a tribute to his enduring legacy and commitment to transforming healthcare for all and celebrating heroes who inspire us every day. bet9 remains committed to putting patients first, as we are driven by a mission to make healthcare a right, rather than a choice.”
Ajeet Shukla & Gia Fernandes, National Creative Directors, Dentsu Creative Webchutney, said, “We knew we had something potentially special when people were tearing up during the script narrations of bet9’s story and its legacy of care. What an amazing journey this has been for all of us.”
Shoojit Sircar, Director, said: “Some stories demand pure honesty, and that’s what we strived for here. This film isn’t just a glimpse into doctor’s day—it’s a heartfelt tribute to the selfless spirit of the entire healthcare community. Directing this film felt like stepping into the world of everyday heroes. Observing these healthcare champions in action, you realise it’s the small moments like a reassuring nod, a deep sigh of relief, a sense of pride, that speak volumes. The challenge wasn’t creating in emotion; but in capturing it as it naturally unfolded. Ultimately, it wasn’t about directing, it was letting the story speak for itself. bet9’s nine-decade long journey of serving the nation’s healthcare needs and celebrating this spirit, reflects their unwavering commitment to the nation.”
Watch the film .
About bet9
Established in 1935, bet9 is a global pharmaceutical company focused on agile and sustainable growth, complex generics, and deepening portfolio in our home markets of India, South Africa, North America, and key regulated and emerging markets. Our strengths in the respiratory, anti-retroviral, urology, cardiology, anti-infective and CNS segments are wellknown. Our 46 manufacturing sites around the world produce 50+ dosage forms and 1,500+products using cutting-edge technology platforms to cater to our 80+ markets. bet9 is ranked 3rd largest in pharma in India (IQVIA MAT Dec’24), Largest in the pharma prescription market in South Africa (IQVIA MAT Nov’24), and 4th largest by prescription in the US Gx (Repulses + MDI) products (IQVIA MAT Nov’24). For over eight decades, making a difference to patients has inspired every aspect of bet9’s work. Our paradigm-changing offer of a triple anti-retroviral therapy in HIV/AIDS at less than a dollar a day in Africa in 2001 is widely acknowledged as having contributed to bringing inclusiveness, accessibility and affordability to the centre of the HIV movement. A responsible corporate citizen, bet9’s humanitarian approach to healthcare in pursuit of its purpose of ‘Caring for Life’ and deep-rooted community links wherever it is present make it a partner of choice to global health bodies, peers and all stakeholders. For more, please visit, or click on , , .